Island Def Jam is taking the marriage of music and brand partnership to the next level – the result:
Mariah Carey’s “Memoirs of an Imperfect Angel” to be released on Sept. 15, which will feature a 34-page mini magazine co-produced with Elle. The magazine will include the usual liner notes and lyrics, in addition to AD SPACE for:
Elizabeth Arden,
Angel Champagne,
Carmen Steffen’s, Le Métier de Beauté
the Bahamas Board of Tourism.
It is believed that if this go well, label Island Def Jam will do similar booklet deals for Rihanna, Bon Jovi, Kanye West and others.
According to reports, WalMart has committed to merchandise Carey’s new CD alongside her signature Arden fragrance just outside the music aisle, as well as, display them together in the beauty department.
I like the idea but I just hope that this doesn’t mean that she’ll have to incorporate jingles in her performances (as some have done in order to secure sponsorship) or that we’ll be bombarded by ads from partner companies on her website!!!
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.